And I don’t mean a super human hero like Spiderman or Jessica Jones. And I don’t mean an action hero like Bruce Willis in Die Hard - or even someone who jumps into raging floodwaters to saves lives.

Being heroic in your own life simply means that you are pursuing something that is important to you. And you’re pursuing it with a full heart and a tenacious spirit. Your journey is one filled with developing the noble qualities that will enable you to be the person you would most proud of being.

In fact, most heroes – including many war heroes – deny being a hero at all. Many say they were ‘just doing their job’ or ‘doing what anyone else would do’.

To deliberately try to be a hero is to play hostage to your ego. No thanks. That would be ugly.

Instead, as business owners and leaders we want to create a pathway to fulfill on the ideas we have and the future we can see. Our challenge is to find ways to beat the frustration of not succeeding, to overturn bad habits, stop burning ourselves out and not losing hope.

That can be especially hard when we are solo operators. What we do need is to take on a project that calls to us; that inspires us and is worthy of our lives - a heroic project.